CV
Marco A. Aguirre
marco.agu23@gmail.com – Atlanta, GA – in/m-a-aguirre
Experience
Director of Research - Cove Tool, Inc. – Atlanta, GA – 4+ years
(Previously held position as Team Lead and Parametric Designer)
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Led a department of 13 (comprising researchers, designers, and product managers), set team goals, held 1:1 in-person or virtual meetings to align on objectives, create action items, and executed improvement strategies. Managed candidate selection, onboarding, training, and daily performance of direct reports. Handled performance reviews and disciplinary actions as needed.
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Developed a multi-year roadmap for 80% vertical integration of Building Performance Analysis tools, as well as executed detailed quarterly plans, conducting weekly releases averaging 50 features/yr, 20 new product offerings, and an interconnected product portfolio.
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Maximized organizational strengths by hosting company-wide training sessions & product feedback loops to align the team on product direction and positioning, leading to a 14% increased closing ratio, a 76% shorter sales cycle, and a 36.5% increased Annual NNARR.
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Standardized research handoff procedure to cut SDLC in half and maintained a 6-month lead time on software development, a 100% improvement from the prior year. Addressed staffing, sprint planning, quality assurance, and tech stack deficiencies with software leadership to increase feature launches by 316% while reducing new bug reports to a company-record-low 16%.
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Redesigned the Customer Success onboarding strategy to increase client usage by 16% and upskilled the Support and Live chat team to keep customer satisfaction above 95%. This resulted in 127% NRR, and 10% higher expansion rates, with churn rates below 5% - an industry outlier for a Series B B2B SaaS company. Word-of-mouth marketing remains the top factor in new logo acquisition.
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Pivoted product team to strategically increase demos, webinars, and support calls by 233%, leading to higher conversion and retention rates. To improve customer experience, content generation and article writing also increased by 67%, with the current help center having over 500 articles and 50+ video tutorials. Content Marketing also increased by 66% with the wealth of diverse media to recirculate.
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Organized cross-functional, one-time and recurring meetings to improve problem-solving, centralized communications, fast-track solutions into actionable items, and kept other departments informed of developments that would affect their function.
Sustainability Consultant - Pattern r+d – Atlanta, GA – 4 years
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Developed sustainability project goals, objectives, initiatives, and strategies, considering factors such as cost-effectiveness, technical feasibility, and owner/institutional/community interests.
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Collaborated with industry professionals for proposal writing, scheduling, sourcing, and documentation which met criteria for LEED, WELL, Green Globes, Living Building, and Georgia Peach Certification.
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Improved sustainability rating by 30% for multiple projects certified under the programs mentioned above.
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Assisted in certifying building and campus-level projects including Emory University Oxford Campus, Georgia Tech Campus Center, Reston Gateway, 301 Hillsborough, Auburn University RCSC, and more.
Content Creator/ Ghost Writer - Archdaily.com, Metropolis Magazine, etc. – Atlanta, GA– 3 years
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Composed compelling content for major digital publication platforms on complex topics with accuracy and clarity, resulting in peak viewership at 3.6 million, an open rate of 15%, and a click-through rate of 4.13 % (148,000+ highly engaged recipients).
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Published 300+ articles and eBooks for cove.tool, with a total of 270,000 views and 40,000+ unique visitors, generating 1,700+ MQLs.
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Edited content contributions from colleagues to ensure accuracy, readability, and brand-consistent tonality.
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Featured content included articles on sustainability, decarbonization, green building legislation, and the future of the AEC industry.
Architectural Design Intern - 3SIXØ Architecture - Providence, RI - 2018
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Assisted with the proposal writing, renderings, and pitch deck for funds to renovate the New Bedford Art Museum in New Bedford, MA.
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Site Measurements, CAD drawings, 3D Modeling, Renderings, and Public Presentation.
Summer Design Fellow - Coreslab Structures - Providence, RI - 2017
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Recipient of Material Research Grant from the American Concrete Institute, to continue studio project for through summer.
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Developed a method of fabric-casted concrete and module forms for sediment retention.
Architectural Design Intern - UltraModerne Architecture- Providence, RI - 2016
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Assisted in summer design/build the project as a builder and concrete consultant
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Used storytelling techniques to create community-oriented graphics and pamphlets for SCCRI
Architectural Design Intern - Norman Ward Architects - Fort Worth, TX - 2011
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Summer Intern | Model making, digital drafting, and contacting clients.
Related Experience
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Panelist, "AI for Architectural Design: Revolution of Regression?" - Georgia Tech School of Architecture - 2022
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Guest Lecturer, ARCH 3231/6531 Environmental Systems - Georgia Tech - Fall 2021
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Guest Lecturer, ARC 5004 CSSI - Caribbean School of Architecture - Spring 2021
- Guest Critic, INT 302 Design IV - Pratt University - Spring 2021
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Conferences Presenter @ BTES Conference - Building Technology Educators Society - Virtual - 6/2021
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Presenter, AU Continuing Education Event - AIA Alabama & Auburn University - 8/2021
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Virtual event with 400+ attendees
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Presenter, LEED Caribbean & CCREEE 2020 Conference
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The establishment of the Caribbean Centre for Renewable Energy & Energy Efficiency Plan
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Education
Bachelor of Architecture - Rhode Island School of Design – Providence, RI
Bachelor of Fine Arts in Digital Media - Rhode Island School of Design – Providence, RI
Courses in Economics, Philosophy, and Foreign Languages - Brown University - Providence, RI
Publications
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Breuer Masterpiece of Modernism Saved from Demolition by Daylight Analysis - ArchDaily.com - 2020
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Three Energy-Efficient Glass Facades That Work - ArchDaily.com - 2020
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5 Expert Tips to Help you Coordinate Building Performance While you are Working Remotely - ArchDaily.com - 2020-
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Is Integrating Building Performance Difficult at Your Firm? - ArchDaily.com - 2019
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5 Ways to Discuss Building Performance for Your Next Project Pursuit - ArchDaily.com - 2019
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5 metrics every architect should know, - energy-models.com - 2019
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“Sinage Works” - ArtandSeek.net - May 2013
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“Minimalist Music’s Liquid Architecture” Feature - Wallstreetjournal.com - Dec 2015
Grants & Awards
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R+D Award Winner - Architects Magazine - 2021
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Material Research and Design Grant - American Concrete Institute - Providence, RI - 2017
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Parade of Playhouses Competition - Dallas CASA Organization - Dallas, TX - 2012
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Pavilion for Sundance Square Competition - City of Fort Worth - Fort Worth, TX - 2011